I’m Nika Kabiri.

I use decision science to help people live better lives.

Better decisions lead to a better life. I can show you how.

I've spent 20+ years studying decision-making in a variety of contexts, from relationships to politics to business. I have a PhD in Sociology with an emphasis on choice theory, and I’ve taught Decision Science at the University of Washington. I have coached individuals from all walks of life and have worked with companies like Amazon, Google, Microsoft, and many others. My work and ideas have appeared in The Washington Post, The Wall Street Journal, Time, Fast Company, Yahoo! and more. I’ve contributed to the Huffington Post, Inside Sources, and The Hill, and have been recognized as a top life coach by LA Weekly. I also have a bestselling book, Money off the Table: Decision Science and the Secret to Smart Investing.

But more important than anything I’ve done is what the scientific research on decision-making can do for you. Decision Science saved my life: it pulled me out of suicidal depression, got me unstuck when I was hopelessly going nowhere, and gave me a path toward fulfillment.

What’s worked for me has helped others. It can help you too.

It all starts with your next decision.

Click below to see what I do.

Let me help.

Book a consult, so I can help you with your next decision.

$150/hour

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